Hi - I’m Vanessa Farquharson, the founder of Viridis Cognitive. For over 25 years I held senior marketing and communications roles within some of the world's most recognised organisations - including InterContinental Hotels Group, the BBC, and Tourism New Zealand - building strategies and leading teams that had to perform across cultures, markets, and significant budgets.

What I noticed, in every organisation I worked within, was the same pattern. Strategy was rarely the hard part. Conversations were. Teams that lost something in translation under pressure. Leaders who made good decisions alone and poor ones together. Talented people quietly burning out because no one had given them a framework for understanding how they were actually wired — or how the people around them were.

That observation led me to train as a certified MBTI® practitioner. Not to leave my career behind, but to bring the same rigour I'd applied to marketing strategy and team performance to something more fundamental: how people actually think, decide, and communicate.

Viridis Cognitive is the support I would have wanted to call on throughout my career. It is the evolution of Viridis Communications, the consultancy I founded in 2019 - built now around a specific, validated methodology for understanding how people think.

Viridis is Latin for fresh and verdant, reflecting a belief that runs through everything we do: deep insight filters the noise and opens your mind to new possibilities. I've seen that proved true in organisations and in individuals, and it's what every conversation with my clients is built around.